But these Roblox numbers significantly surpass its peers and will go far toward persuading investors to give the company the $1 billion or more it’s hoping to raise to attain its ambitions.įrom the dawn of interactive entertainment, gamers have salivated over the prospect of living and socializing inside a fully realized world, using life-like customized digital characters. The entire industry has thrived amid the pandemic because of lockdown orders and a scarcity of in-home entertainment options. And perhaps most impressive, each of those gamers - the majority of whom are 12 and younger - spent an average of 2.6 hours a day on Roblox. Daily users grew by about 80% to more than 30 million in the period. Its prospectus shows Roblox’s bookings - the gaming industry’s primary measure of sales - soared by 171% in the first nine months of 2020 to $1.24 billion from $458 million the prior year. The San Mateo, California-based company’s metrics are impressive. Given the extent of Roblox Corp’s progress this year, on top of its widening lead over competitors, I wouldn’t bet against it. The company behind this pop culture phenomenon filed Thursday with the US Securities and Exchange Commission to go public and also disclosed a bigger aspiration that is the ultimate dream of gamers and science-fiction aficionados: enabling a life-like virtual playground universe for billions of people. Parents everywhere know there’s a new game in town that is rapidly gobbling up all of their kids’ free time and attention: Roblox. Forget Fortnite or Minecraft for that matter.
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